Keyword Analysis
Knowing what words and phrases people use to search the Web is an essential to create a well-executed search engine positioning campaign. A.I. Technology Group's keyword analysis program takes the guessing out of determining which keyword phrases you should be targeting.
The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords to target. This will guarantee that the most qualified users will find the specific pages within your site that are relevant to their search query.
A.I. Technology Group will analyze your Website log files and perform a comprehensive and competitive analysis, identifying the most effective keywords for your search engine marketing plan.
Competitive Analysis
After establishing the most effective keywords for your Website, A.I. Technology Group will prepare a comprehensive competitive report showing you exactly where you stand relative to your competitors for these keywords.
This phase of the search engine optimization process will give you the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain a valuable market share.
Content Enhancement
Ccontent enhancement involves the modification of Website content. During this phase of the process, A.I. Technology Group will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.
Since the end goal of the search engine optimization process is to achieve prominent placement for the right keywords, we will need to make sure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. A.I. Technology Group has years of experience in constructing site content in a search engine friendly format.
A.I. Technology Group will also work with your website editors so that future content (press releases, new products, etc...) will remain synergistic with your newly optimized content.
Code Enhancement
Effective copy writing is only part of the battle when it comes to making your Website search engine friendly. Regardless of how complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.
Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.
A.I. Technology Group has years of experience in making your code work with your content rather than against it.
Link Enhancement
Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank" through search engine optimization research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.
A.I. Technology Group works with you to help increase the number, quality and manner in which external sites are linked to your Website. A.I. Technology Group works with you to identify relevant sources for links, where they should direct traffic to, and how they link.
Web Page and Directory Submission
The final step in the search engine optimization process is to make sure that each of the newly optimized pages are included in the indexes of all the relevant search engines. A.I. Technology Group hand submits all pages into search engines and directories.
Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. A.I. Technology Group ensures that your directory submissions are in compliance with the directory's technical parameters and ensures that the client's listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.
Additional Steps For Search Engine Placement
The 6 steps outlined above represent the main components of an effective search engine optimization process. A.I. Technology Group sets itself apart by the quality in which we perform these tasks, as well as the additional steps we take to ensure the success of our clients.
A.I. Technology Group further differentiates itself from other search engine optimization firms by providing advanced analytics on an ongoing basis. Our analytical services extend far beyond just counting clicks from search engines. A.I. Technology Group prepares reports to support ad spending through ROI analysis, identifies potential site navigation problems, and uncovers opportunities to increase conversion and gain market share.
On a monthly basis, A.I. Technology Group's search optimization clients receive positioning reports, competitive analysis reports, detailed traffic analysis, ROI analysis, recommendations for code improvements, and a summary of potential media buys that we feel would be complimentary to their existing campaigns. At A.I. Technology Group, we don't believe search engine optimization is a one-time effort. We make it our mission to ensure that your search engine marketing initiatives continue to yield a substantial return on your initial investment.
For a detailed proposal and a free baseline analysis, please fill out our search engine optimization request for proposal form.
